Wednesday, May 24, 2006
What's in a name? Take 2
Previously, I discussed research on the effect of your name on various outcomes. Today, we can add getting an apartment to the list of things your name might affect:
(h/t Mahalanobis)
The study's authors sent more than 1,100 identically worded e-mail inquiries to Los Angeles-area landlords asking about vacant apartments advertised online. The inquiries were signed randomly, with an equal number signed Patrick McDougall, Tyrell Jackson or Said Al-Rahman. The fictional McDougall received positive or encouraging replies from 89 percent of the landlords, while Al-Rahman was encouraged by 66 percent of the landlords.
Only 56 percent, however, responded positively to Jackson.
(h/t Mahalanobis)
// posted by BW @ 5:57 PM 
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