Wednesday, May 24, 2006
What's in a name? Take 2
The study's authors sent more than 1,100 identically worded e-mail inquiries to Los Angeles-area landlords asking about vacant apartments advertised online. The inquiries were signed randomly, with an equal number signed Patrick McDougall, Tyrell Jackson or Said Al-Rahman. The fictional McDougall received positive or encouraging replies from 89 percent of the landlords, while Al-Rahman was encouraged by 66 percent of the landlords.
Only 56 percent, however, responded positively to Jackson.
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