Thursday, May 07, 2009
“People don’t understand that attention is a finite resource, like money,” she said. “Do you want to invest your cognitive cash on endless Twittering or Net surfing or couch potatoing? You’re constantly making choices, and your choices determine your experience, just as William James said.”Naturally, as an economist, I start to wonder. What are the returns to the various uses of attention? How much does it cost to invest in acquiring additional attention capacity? Are people allocating their attention efficiently? Acquiring the efficient amount?
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