Social Econ Blog

So, the question: are colleges selling an information-based product or an aura-based product (or something else altogether)?

There is no question that much of what counts as the educational part of college is digitisable and nearly endlessly duplicable. Texts and papers fall into this category, as do lectures and demonstrations. In the past, the economics of universities were based on provision of these things; books and experts were scarce, and so it made sense to gather students in one place, in proximity to those things, in order to learn from them. If this is all that underpins the modern institute of higher education, then it is only a matter of time until it vanishes.

But it may be the case that aura is more important than pieces of information where colleges are concerned. It could be that the key value is in being in a room with an expert and other interested students, in participating in dorm-room bull sessions, in napping on a pile of texts in a musty old library, and in running naked across the quad at three in the morning. These things can't be digitised and infinitely replicated. If the primary benefit from a university education is to be found somewhere in that aura, then many colleges will do just fine.

In fact, there are aspects of both that are important, in different contexts and to different students (and employers). Potentially, things could go either way for institutes of higher education. Of course, there are powerful lobbies waiting to do what's necessary to support the traditional university. Among them are alumni, who cherish their college experience and who control hiring practices, for the most part. There are university employees, who are often wealthy and influential. And there are television stations who make millions of dollars off of collegiate athletics. These groups may be every bit as committed to maintaining the status quo as have been record labels in the music industry, and more effective.

One other thing to think about; it could be that a key value of universities has nothing at all to do with what a student does while enrolled, and instead stems from the filtering mechanism of the admissions process. College degrees may be useful because the admissions department has done the difficult background work of identifying promising candidates for employment. They act as ratings agencies, in a sense, screening products and declaring them "safe" or "risky". It would be interesting if in the future there are organisations which play this role more explicitly, offering to investigate a candidate's history and skillset for a fee, and certifying qualified candidates, all in a fraction of the time and at a fraction of the cost of an actual university education.

But one way or another, the digital and internet revolution should ultimately reveal just what everyone is paying for when they write that tuition cheque.

// posted by BW @ 10:33 AM